The companies that make up the pharmaceutical industry are among the largest corporations in the world. In 2004 their combined global sales were over half a trillion dollars, with Pfizer and Johnson & Johnson leading the pack. Together, these businesses have come to be known as Big Pharma.
Between 1996 and 2004, industry spending on Direct ot Consumer Advertising (or DTC) rose over 500 percent. In this new landscape, the most vital question for American consumers is this: How might the influence of one of the most powerful for-profit industries in the world affect the way we think about our health and well-being?
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